Ali's had a passion for business and marketing since she graduated from Warwick University in 1982, despite coming from a very academic background. She had successful research and development roles in European Marketing and Business Training. In 1987 she set up one of the first Local Authority training departments in the UK.
She took the leap of entrepreneurial faith in 1990 and set up her own management consultancy right in the middle of a recession and hasn't looked back since.
She’s the founder of multiple business, management and personal development programmes which have helped more than 50,000 people achieve individual and business goals, overcome challenges and make the most of opportunities, personally and professionally, in the UK and internationally.
She’s an award winning business owner, trainer, coach, speaker, author and hypnotherapist and a regular contributor to professional magazines and journals. She's been featured on TV and is in demand for speaking engagements throughout the country.
Successfully juggling her consultancy and three children Ali discovered the secrets of the ultimate lifestyle business, becoming her own CEO at work and play. By 2016 she'd become increasingly sought after by women who also wanted to leave careers and become entrepreneurs. This was the inspiration behind The BoomBiz
. Ali now champions an ever growing global group of women over 50 who want to follow her example.
She's identified the attributes and skills women over 50 need to become "BoomBosses", their own CEO at work and play, in her BoomBoss Manifesto
. She's now the UK's leading expert in enabling women over 50 to have that second bite of the cherry by starting and growing their very own businesses to get the lifestyle they deserve.